Case study progress
BARISRUBBER / INDUSTRIAL B2B DIGITAL PLATFORM
Heavy industry.Clear digital confidence.
A B2B industrial website that makes product confidence, quality and sustainability easy to understand.
A product-led website for an industrial reclaimed-rubber business — built to speak clearly to global B2B buyers.
Industrial buyers need confidence before they start a conversation. BarisRubber turns a technical reclaimed-rubber business into a clear, credible digital experience for an international B2B audience.
NØVA: “Trust starts before the first conversation.”
Industrial buyers ask practical questions first.
PRODUCT
What is it and where does it fit?
QUALITY
How is confidence established?
SUPPLY
Can the business serve the requirement?
SUSTAINABILITY
What does reclaimed material mean in practice?
The experience puts the answers in a navigable order, so the website earns attention before it asks for a lead.
A complex material story, organised around buyer confidence.
Each step focuses on the confidence a buyer needs next, without forcing a single fixed path through the site.
Buyer journey modelClear enough to scan. Strong enough to remember.
MATERIAL / PRODUCT VIEW
BUYER / WEBSITE VIEW
- The material feels tangible, without making the site feel dark.
- Space and hierarchy explain technical content.
- The next B2B action stays obvious.
- International credibility is visible in the details.
Reclaimed material deserves a clear story.
The design makes room for verified sustainability and production information, without reducing the brand to vague green language.
Public sustainability details are added only when verified.
Sustainability communication design
Verified claims: published when confirmed
Unverified claims: not published
Communication structure: ready
A brand experience built to turn technical confidence into inquiry.
Brand-to-digital strategy · UX/UI · Full-stack website · Industrial storytelling · Launch
- Digital strategy
- Turned a complex B2B proposition into a clear buyer journey.
- Experience design
- Created visual hierarchy, product storytelling and conversion paths.
- Engineering
- Built and launched a responsive, high-performance website.
- Product thinking
- Connected content, trust signals and inquiry moments into one path.